Explore the eight services THE BBCR V8
THE WORK BEHIND THE V8
The Family.
The work behind
the record.
For Delusions of Grandeur, BBCR coordinated the record, merchandise, release promotion, press partners and the systems connecting fans to the music.
This is work from our own label, delivered with the artists and specialist partners. It is the experience behind the services we offer.
HOW THE PARTS CONNECT
Eight cylinders.
Work you can see.
A record needs more than a release date. These are specific parts of the Family project, from the product to the follow-through.
01 / MERCH & RECORDS
The record. The table. The shop.
Standard and signed vinyl editions, companion shirts and merchandise, jacket revisions and production coordination. BBCR worked with the manufacturer to bring the physical release into the operation.
Build your merch run ↗︎02 / DIGITAL MARKETING
Give the release somewhere to go.
Release promotion connected creative with listening and buying destinations. BBCR supplied four completed “The End” promo edits to the release team and coordinated campaign work with specialist partners.
Explore release campaigns ↗︎03 / PUBLICITY & STORY
Get the story and the assets together.
BBCR gathered song stories and credits, commissioned the biography, supplied press-ready music and visuals, coordinated publicity partners and kept a record of coverage and review copies.
Prepare your release story ↗︎04 / DISTRIBUTION
The details behind a release.
Release administration included catalog metadata, corrected delivery files and artwork follow-up. TuneCore confirmed the updated album artwork was populating across the major platforms after the redelivery request.
Plan release delivery ↗︎05 / FULFILLMENT
Get the physical record into hands.
Retail and promotional shipments connected the release to shops and media. BBCR maintained tracking and worked through receiving details and cross-border delivery follow-up.
Plan stock and shipping ↗︎06 / PRODUCT & RETAIL
Build an offer around the music.
Standard and signed editions gave fans a choice. The dedicated Family shop, companion merchandise, stock planning and wholesale ordering connected the product range to different ways of buying.
Work through your offer ↗︎07 / LIVE SELLING
A release is something people join.
Family-focused live selling and release events connected music with physical products. Signed and standard album listings supported the live presentation and buying path.
Plan a live launch ↗︎08 / WEB & FAN SYSTEMS
Keep the fan journey connected.
Artist, listening, tour and shop pages worked together, with FAMILY and TICKETS message flows directing people to the record, mailing list and show information. Website work was coordinated with our web partner.
Connect your pages and fan paths ↗︎
FROM THE PEOPLE IN THE WORK
Good work travels.
Feedback about BBCR’s contribution to The Family project. These comments come from artists and working partners.
“we’ve come a long way in the past few months with his help.”
“doing some great work with ads & analytics for The Family”
“It’s cutting edge and old-fashioned all at the same time.”
ALABAMA HEATHENS / MERCHANDISE
Art into merch.
A plan behind the run.
Alabama Heathens brought the artwork. BBCR worked through garment selection, a size-by-size shirt plan and custom koozies, then coordinated the production.
- Garment and size decisions around the planned run.
- Artist-supplied artwork prepared for the products.
- Real finished merchandise for the table.
You can bring one product or a bigger idea. Custom merch is open to businesses, events and personal projects, too.
Start your own merch run ↗︎A LOOK INSIDE THE OPERATION
Real records.
Real merchandise.
People doing the work.
From The Family release to the heat press and the merch table. An 18-second look at the work behind the V8.
The Family performance photo: William Ayers. Other photographs: BBCR project archive.
THE FLYWHEEL AT WORK
Keep more
from every run.
The record gives the campaign something to sell. The pages give fans a place to act. The next run starts with useful creative, fan connections, stock knowledge and lessons already in hand.
Put horsepower behind your vision.
One job, consulting or a coordinated full project. Start with the part you need and we’ll work through the plan together.